LIIAR

For my first foundation portfolio preliminary task I am going to look at how I can apply the key concepts in media to create a college magazine. I am going to use the acronym LIIAR- Language, Institution, Ideology and Representation.

Language
I will use fun and not so informal language to relate to the young audience and keep them interested. I will also make it stand out with a good imagery, bright colours and interesting headline's to keep the readers guessing.

Institution
I need to think about how many people are going to be reading the magazine and how I can portray it to Wyke college. It needs to show that the college is the right place to meet new people, become a high achiever, learn new things and overall that it is a respectful place.

Ideology
I want to put across the idea that Wyke is the place to come for high achievers and mutual respect and therefore need to maintain appropriate contents in the magazine.

Audience
My target audience are going to be the students at Wyke of an age between 16-19 year olds. I will have to include something that will attract each student so that it is something the students will show interest in. I need to take in the fact that the college consists of a percentage of 64% females and 56% males.

Representation
It will need to reflect on the college as a whole but will include issues that relate to different social groups therefore appealing to a wider audience. It will contain issues that the students can relate to.