'NME is a British weekly magazine featuring agenda-setting news, the UK's most comprehensive gig guide, definitive reviews of the weeks hottest gigs, tracks and albums. It bills itself as the essential guide to the week in music.'

This particular issue was their first issue in 2009 and is devoted to the new bands of the new year.
The magazine is published by IPC media, the UK's leading publisher.

Male: 69%
Female: 31%
Average Age: 24
Working Full Time: 52%
Working Part Time: 7%
Still Studying: 29%
Circulation: 56,284
Readership: 369,000

The magazine is aimed at an audience of both male and female however 69% of males read the magazine as apposed to 31% of females. This could be because more males are interested in music etc. then females. The magazine is aimed at people of the age of 24 and these readers are mostly full time workers as apposed to part time and people who are still studying. The circulation of the magazine is 56,284 and the readership is 369,00 which is a very high number showing that the magazine is very popular and attracts a large number of readers.

This magazine cover is fairly different from my previous two in the way that it features many more colours and uses more then one picture on it. The colours used are made to stand out as they are bright colours like, yellow, red, white and black.

The cover uses a main image of Florence and The Machine, a new band of 2009. However it also features smaller images of other new bands of the year including The Big Pink and White Lies. By featuring more then one image on the cover it could attract more readers because everyone has a different genre of music they like.

The masthead is also different from my previous magazines as it is an abbreviation for New Musical Express and it is also fully shown unlike the others being slightly covered up. This is effective because the magazine is very popular like the others however it doesn't cover up the masthead to emphasise this.

The magazine itself features music of many genres including: rock, dance, hip-hop, metal and indie. This therefore relates to many people as it it includes many different genres. and therefore attracts a larger audience.

The magazine also includes news about celebrities and bands etc.
(http://www.ipcmedia.com/mediainfo/nme.pdf)